Google Removed LinkedIn Profile Links from Knowledge Graphs After Its Stock Plummeted

Posted by Tony Edward on Friday, February 19, 2016 Under: SEO
Google is known to display social profile links for brands, companies and people in their respective Knowledge Graph panels. The social profile links have historically include Facebook, Twitter, YouTube, Pinterest, Instagram and Google +.
However, something interesting changes have taken place in the past few months. Specifically, a major change I noticed was the removal of LinkedIn profile links from Knowledge Graph panels a few days after their stock plummeted earlier in February. I noticed this for my own Knowledge Graph result and one my clients. Here is an example:

Before The Stock Plummeted


Few Days After Stock Plummeted

As you can see above, my LinkedIn profile link was removed from my Knowledge Graph. This could be a coincidence but I wouldn't be surprised if Google did this as it sees LinkedIn in a very volatile position.

But LinkedIn is not the only social profile to get removed from Google's Knowledge Graph panels. It seems Google has removed links to Facebook and Instagram(which is owned by Facebook) and primarily highlights Twitter profiles first in the Knowledge Graph Panels. Google currently has a partnership with Twitter and has been displaying Twitter profiles and feeds in search results. Since Facebook is a competitor of Twitter it would make sense that Twitter may have asked in their agreement with Google to not highlight Facebook and Instagram in Knowledge Graph panels. Here are some examples:

Donald Trump
Before


After



JCrew
Before


After


Perez Hilton
Before


After

In : SEO 


Tags: "knowledge graph"  linkedin  social  google